In partnership with creative futures agency, FS (Fashion Snoops), this presentation will focus on informed inspiration for the contemporary womens market-- seamlessly connecting cultural connections, industry talking points, and an overarching retail strategy to a resulting aesthetic that will enable attendees to make informed buying decisions at the shows. Unpack narratives for FW 24/25 through cultural conversations, key items, merchandising strategies, and thematic moods that will set the tone for the season.

Key Takeaways:
• Timely cultural signals and influences
• Must-have key items for apparel, footwear and accessories
• Seasonal print and graphic applications
• Seasonal concept and color

Speaker:
Melissa Moylan, VP of Womenswear, Fashion Snoops