The availability of sustainability information in fashion is vast, most commonly digested via social media. According to the Pew Research Center, 55% of American adults, sometimes or often, use social media as their news source. Because of this, marketing departments and professionals have a responsibility to provide more verified information for consumers because it can be an effective educational tool. In this session, we explore how marketing can be extremely helpful to advance sustainability education using data supported information, and how if managed improperly, can continue misinformation or confusion when utilizing greenwashing marketing tactics.

Key Takeaways:
- How to encourage marketing as a transparent educational tool
- Brand’s experience in sharing how they communicate

Moderated By:
Dr. Cindy Lin, Founder and CEO, Hey Social Good

Speakers:
Andreu David, Vice President, SOURCING at MAGIC
Ben Hanson, Editor- in- Chief, The Interline