Taylor Swift shaped the economy in 2023 during her “Cruel Summer”, but how did she do it? From “Blank Space”, to immersive storytelling, building a community of brand loyalists and playing hard on nostalgia, the Swifties couldn’t “Shake it Off.” As the boutique and retail worlds face 'Bad Blood’ with massive online ad budgets, find out how you can take a page out of the Swift Era that will help you create brand ‘Lovers’.

Key Takeaways:
- Using Google’s new Perspectives for social SEO in marketing and ecommerce
- Leveraging brand storytelling through social content, influencers and community building
- Detailing where our industry is today, the challenge it’s facing with overseas mega competitors, and how to not let this stop your progress. Where the industry is headed is up to you, using these techniques.

Speaker:
Ashley Alderson, CEO & Founder, The Boutique Hub